As Senior Motion Designer for the Product Marketing team at PowerSchool, I’ve been responsible for creating motion graphics and editing videos for the Marketing, Events, Web, and Social teams, as well as internal instructional design videos.

Collaborating with product and marketing leads, content copywriters, and sales representatives I have created an extensive collection of animation and video assets for our ongoing series of solution overview videos, which are featured online. I also adapted these videos for live stage shows at conferences and broadcast via CTV.

Working with the Design team, we’ve developed a series of vision videos that has immediately improved engagement with beautiful illustrations and motion design.

Motion Design & Animation: Giles O’Dell
Design & Illustrations: Hannah Hinton

Motion Design & Animation: Giles O’Dell
Design & Illustrations: Zagaweh Soe

Motion Design & Animation: Giles O’Dell
Design & Illustrations: Hannah Hinton

For our annual flagship conference, I created stage backdrop animations synchronized across five huge LED screens with a total resolution of 14,256 x 1512. Eight different stage setups were animated with transitions between any one to any other, for a total of 40 videos. Additionally, the production software allowed for realtime layered compositions, so I provided additional motion graphics with alpha transparencies for granular control by the onsite production team. I worked with external production partners and ensured smooth handoffs of files as well as quick responses to revision requests once the team was onsite and identified problems and opportunities for improvement. Here’s a design mockup, followed by a clip showing the live setup at the event:

Motion Design& Animation: Giles O’Dell
Design & Illustrations: Devin Broughton

I’ve created hundreds of videos in collaboration with the Social Media team. In addition to these videos, I’ve also designed and provided quarterly updates to templates for titles and transitions for the Social team to use to streamline their own production processes.

Motion Design & Animation: Giles O’Dell
Storyboard: Adi Gonzalez-Carlos

I’ve created an animated icon library with 146 (and counting!) lively icons that are available for use for my team in Product Marketing as well as the Social team.

Motion Design & Animation: Giles O’Dell
Design & Illustration: Chelsea Wallenquest, Erin Weaver, Corine Gosselin

Working with copywriters and designers, I’ve helped develop and produce a series of over three dozen solution overview videos that mix live action stock footage with original motion graphics demonstrating our entire product range.

Additionally, I have:

• Adapted existing video animations to Lottie animations for web. I think Lottie animations have tremendous potential. It’s wonderful that I can create a 30-second HD animation that is contained within a file smaller than a typical animated GIF email signature!
• Developed 3D animation assets using Maya, Cinema4D, and Blender and established efficient pipelines into After Effects for compositing and motion tracking for product hero image sequences.
• Consulted with Software Engineering to establish best practices and optimize legacy assets during company-wide website redesign
• Curated the Marketing team’s Wistia library and tracked analytics for a selection of 800+ videos with 230k+ views
• Authored content to define branding guidelines with regard to motion graphics, animation, and video assets and to assist outsourcing partners with executing on tasks that utilize project templates.